Question: I am a lawyer, otherwise known as an attorney, and get many of my clients from Google searches. What are your SEO Tips for Lawyers?
Answer: Lawyers and attorneys have special challenges and special advantages when it comes to SEO. My first SEO tip is to use both the word ‘attorney’ and the word ‘lawyer.’ People don’t all just use one or the other. Second, regionalism is a big SEO tips. Most people need a local attorney, so local SEO is an incredibly important SEO tip for attorneys.
Here are other SEO tips for attorneys –
What is a good SEO link building strategy for attorneys? – Attorney are one of the groups that face special challenges in their online marketing. I also have worked with medical SEO / SEO for hospitals and doctors, and they also have many regulatory challenges that are unique. Social media is also a challenge as people are out reviewing attorneys and doctors, despite whatever antiquated regulations exist from our pre-Internet and pre-Social media days.
Should I use plural or singular for my SEO keywords? SEO Tips – All things being equal, I prefer to write my SEO-friendly copy in the plural. I would use a term like ‘medical malpractice attorneys’ or ‘lawyers’ over ‘lawyer.” Google is pretty smart, and definitely does include the singular with plural searches and vice-versa. It’s slightly better to write in the plural as that generally will pick up the singular.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.