Question: When there are multiple terms suchg as Car, auto, automobile, how do you handle it? Go with the one that shows the most clicks
Question: How important is word order I.e. roof repair South florida versus south florida roof remail
Answer: First question – car, auto, automobile – you want to figure out a) which has the higher volume, and prefer that one, and b) mix / match use different variations. Whereas your High School English teacher might have taught you to be consistent in writing (standardize on one phrase (e.g. Auto vs. Car), in SEO variety is the spice of life.
You can even create nearly duplicate pages that have different phrases (one optimized on CAR insurance and another on AUTOMOBILE insurance).
It’s all about getting as close to as many search keywords as your target customers type in, and prioritizing which keywords are most important / closest to a connection point between you and the potential customers.
As for word order, YES that matters as well. You want to get as close and as consistent to how customers search. So if page 1 has the exact word order and page 2 has the words but in the wrong order – page 1 will win ALL OTHER SEO FACTORS BEING EQUAL.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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