Question: How unique should each page be with title tags.. Can you use half the same keyword and then change the second half?
Question: I know he said 66 characters for title tag. Did he say how many characters are good for the rest of them, description and h1,
Answer: Question 1. EVERY page should have an ACCURATE and UNIQUE title tag. That does not mean that they are completely different. Think, for instance, about Amazon.com. You have cameras – digital cameras – canon – 1.5 pixel, etc. Many of the pages will share content and TITLE tags and differ only a little bit, yet all will be unique and accurate.
Think of your TITLE tag like, well a TITLE. It should tell Google – what is this page PRIMARLY about? It’s sort of like the SUBJECT line of an email. If all your emails had the same subjects, that wouldn’t work… but many SUBJECT lines are similar. Same concept for TITLE tags.
TITLE tag is about 66 / 69 characters. Meta Description is 155 characters. The others do not have hard and firm limits. I would say, about 70, for the H1 / Headers. About 30 for ALT attributes, etc. But no hard and firm limit. Just do not overdo it.
If you read the Google doc they explicitly say –
Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. excessively using heading tags throughout the page putting all of the page’s text into a heading tag using heading tags only for styling text and not presenting structure
pg 20, Google SEO Guide.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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