Question: How the link exchange can affect my website Ranking?
Answer: Reciprocal links as an SEO link building are controversial. Originally, most SEO people felt that a reciprocal link ‘canceled itself’ out and that it did not help both parties. This was because link juice flowed from site A to site B and back again.
But now, post Penguin, I think that reciprocal links – natural links – can have an SEO benefit. I have had many students and clients that have done reciprocal links and seen a good benefit. I look at links like votes: JUST GET THEM. Any and all legitimate links are good, but you don’t want just one type. Just like Obama didn’t want one demographic only (Men, women, African Americans, Gays, etc.), but tried to get many demographics to vote for him – it’s the same in link building: Diversity wins.
So get some reciprocals, but of course focus MAINLY on inbound links to your site from high PageRank sites in your keyword community. Those are the best!
Link Building, Penguin, SEO, PageRank, Inbound Links, CAT-SEO
Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.