Question: I am just a little guy in the business. I have been here for a bit more than 2 years. Can I compete with the big guys and really expect to move up to the top 10?
Answer: Riches are in the niches. So to the extent that you can identify niche searches that the big guys aren’t after, you can certainly compete. Also, remember there are 10 results on a Google page, and getting to No. 1 or 2 might be impossible but getting to 3 or 4 may be very doable… then it’s about getting the click, and getting the engagement from a landing.
In my humble opinion, many of the big companies are actually very poor at Internet marketing, so there is no reason to believe you can’t compete against them. It all depends on the industry and how ‘advanced’ it is in terms of its SEO. (Insurance, as we discussed in the SEO class today, is VERY competitive.).
So a) identify possible niches, b) realize there are ten positions, c) think about ‘getting the click’ not just showing up, and d) don’t fall into the trap of thinking that just because they’re big, they’re smart. The Internet and SEO are great levelers.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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