Question: I am doing marketing for a medical office, so anything specific to that kind of business would be appreciated. Thank you! Madelyne
Answer: Medical marketing / SEO is incredibly important these days, as more and more patients use the Internet for research. So, some quick thoughts about medical marketing and medical SEO. 1) Identify your keywords and realize that in medical, in particular, there are EDUCATIONAL searches (e.g. KNEE SURGERY) vs. TRANSACTIONAL SEARCHES (BEST KNEE SURGEON IN SAN FRANCISCO). It is the latter search that is the real money maker for most medical offices, not the educational search… yet many medical sites focus on the educational.
2) REVIEWS are more and more important for not just local search but for medical. So having a review strategy is super important for medical SEO. Yet most DR’s are not super comfortable with asking patients to review them on Google+ Local, YELP, etc., so the industry is transitioning to this. It’s coming BIG TIME in medical, but the industry hasn’t adapted to that fact (yet).
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