Question: I keep going back to the courses you taught and find them very helpful. We are still in the process of redoing our website. I’m pushing using your consulting services so we did it well once and for all. Hopefully I’ll be able to convince the team… In th
Answer: Absolutely, positively, no doubt here. FIRST identify your keyword and then write your blog post, new product page, etc. Keyword drive the SEO process, so you MUST know the keywords that customers use, and MOST IMPORTANTLY place those keywords in the TITLE tag of the post.
That said, I keep a running mental or list on paper of the target keywords and refer to them frequently. As I write content, I put those SEO keywords in and place them in logical sentence positions. The goal is to get the keywords in a) the proper tag positions (e.g. TITLE, META DESCRIPTION, H1, A HREF, and IMAGE alt tags, and b) write good SEO-friendly keyword density (subject, verb, predicate… ) as Google clearly prefers ‘natural syntax’ but ‘natural syntax’ that is pretty heavy in terms of keywords (5-10% density).
So, FIRST keywords and THEN content. That is actually the REVERSE of how most people create web content.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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