Question: Can you use the tools for all the seach engines out there or just for Google?
Question: Should I use a landing page to optimizing my SEO, rathan than optimizing my home website? Which is better to use
Question: don’t you think m
Answer: You have a lot of questions here! First, as we discussed in class, the techniques of SEO work for BOTH Google and BING, but Bing is just an afterthought. To date, it’s not very important. Second, landing pages are incredibly important to SEO and so is your home page. In our class on website structure, I teach how to integrate the two together. It’s not either home page or landing pages: it’s BOTH.
SEO and SEM (advertising) should indeed work together. That’s why I do teach PPC / Google AdWords. But, realize, that Google has a very powerful marketing budget behind selling AdWords so many people turn FIRST to AdWords and then to SEO, which they convince themselves is really hard… So they waste a ton of money, buying into the web of lies that Google weaves around AdWords.
So I teach FIRST do your SEO and Social Media (free stuff) and then use AdWords on top of it. AdWords IS useful but don’t just do it, by itself…
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media