Question: Could you please comment on the benefits/drawbacks of using a ‘catchy’ content title versus a SEO title? Some training we’ve participated in has taught that we can use both to drive people to click (‘catchy’ title) on the article AND take advantage of
Answer: These are not mutually exclusive. The TITLE tag has a number of important objectives. FIRST, get to the top of Google. How? Include the target search query keywords. SECOND, get the HUMAN user to click. So write it in a pithy, zingy way – include the keywords but have some pizazz.
Indeed, many new SEO thought tracks are implying that Google is looking at click backs, so if your TITLE tags don’t get clicks, and if they do, if they user clicks back, that may hurt you. So you are always optimizing both for Google and for users.
Finally, the META DESCRIPTION has the same aspect. It should include the target keywords AND it should be pithy, zingy, sexy. These become the description on Google 90% of the time, so a good SEO strategy optimizes both TITLE and META DESCRIPTION to include the SEO target keywords and yet be pithy and zingy.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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