Question: Does the CPC differ for general Google AdWords vs. AdWords Expres
Answer: Yes, and no, and we don’t really know. Google doesn’t give a ton of informatoin on AdWords Express. Fortunately, I have a client running on both long time. Here’s the rub. AdWords Express runs on broad matches and you get a lot of junk, plus it tends to also place you on the Display Network so even if the CPC is close or similar, you get a lot of junk.
So in my opinion AdWords Express is MORE expensive than regular AdWords by quite a bit. The big advantage to AdWords Express is that if you are running on Google+ Local (free!) and you have about 5 reviews, AdWords Express will show STARS on your ads. The STARS make you cool as they show you have GREAT reviews. Hence, more clicks. That’s its biggest advantage in my view.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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