Question: I was just reading a blog about GoogleTag Manager. It is a new product that Google is introducing. Do you know about it and how to use it?
Answer: Google Tag Manager is Google’s latest effort to take advantage of one of the more interesting trends in AdWords / advertising on the Net: Remarketing. Sometimes it’s also called retargeting. First, you have to understand what remarketing is. Then what’s a ‘tag’ and what is ‘tag management. Here goes.
First, remarketing / retargeting. If you visit a site (e.g. jm-seo.net), that site may place a ‘cookie’ on your browser that ‘tags’ you as a visitor and even a visitor with a specific interest, based on your search behavior and/or the page you just visited. So now you have been ‘tagged’ and I can theoretically follow you as your browse around the Internet (bye bye privacy).
Second, now that you have a ‘tag,’ I can remarketing / retarget you. So, if you visit YouTube for instance, I can show you an ad that says HEY – YOU JUST VISITED THE jm-seo.net site… don’t you want to learn more about SEO? I am ‘following’ you around the Internet, and I can show you ads that are relevant not to the site you are on, but to the site you just visited.
Third, what is a ‘tag manager.’ Well, sites now ‘fire’ all sorts of tags at you… marking what page you are on, what you shopped for an abandoned, what you searched for etc., and this ‘tag bloat’ is slowing things down and can impact the user experience. In addition, some marketers (especially in retail) want to change on a dime, and change tags. So enter a ‘tag manager’ – this ‘tag manager’ allows you to manage your tags in one place, which Google controls. So there is a ‘super tag’ that is set to your browse and then Google can somehow manage these ‘tags’ so that they all work together.
Time will tell if it works, but all of this is an ADVERTISING solution and not an SEO solution – so it is, ultimately, Google selling us all on ADVERTISING and not on free SEO, free public relations efforts, or creating a rich user experience that people really want rather than annoying ads that just won’t go away.
Now when you go around the web and see the SAME Obama ad message the SAME Romney message the SAME message from JC Penney, annoyingly haunting you – you know who to thank (or blame)_.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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