Question: The thought process has been that blogs are ‘easier’ to SEO than websites. Has it been your experience that blogs are more ‘SEO friendly’ than websites?
One of the people that I learned about SEO’ing out blog from lent specific focus to the ‘competi
Answer: At a very basic level, a blog produces HTML web pages, and a website is just HTML web pages. So at a very basic level, there isn’t any difference between a blog and a web page: They are both just web pages.
At other levels, the people advising you have some insights. Google DOES love blogs. Why? Google LOVES new, fresh content. Blogs are great for new, fresh content. Google loves KEYWORDS, and blogs (especially WordPress) lend themselves to easy keyword tagging. Google loves FOCUSED pages, and you can blog on a very narrow focused topic. Even better you can blog on trending topics. Finally, Google likes websites with lots of NEW, FRESH content, and blogs help with that. So, I agree. Having a blog is one of my TOP RECOMMENDATIONS for any website that is serious about SEO.
As for the ‘competition,’ question, I do generally agree with what you are being told. Translation: look for RICHES IN THE NICHES. The best SEO occurs when you have something very specific that THEY want. So in that sense, yes, you are looking for HIGH VALUE keywords (HIGH VALUE to you) that are NOT COMPETITIVE. Translation: fishin’ holes where there are LOTS of fish, but your competitors have not yet discovered them. Riches in the niches.
Back to your question #3. Blogs are great because, yes, they are updated frequently and Google clearly rewards websites that update frequently and have NEW, fresh content. So, yes, blogs help a great deal with FRESHNESS. No doubt.
(I teach all of this in my SEO courses, of course.
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