Question: Is there a tool that helps me pick the best keywords when doing SEO. I always find it hard to pick the best keywords for my site. I collect all the info from Google AdWords (volume, competition…etc)
Answer: Yes, and no. The best keyword tool is undoubtedly the Google AdWords Keyword Tool. It sounds like you are already using it, but I do have a free YouTube video on it at http://bit.ly/UpW5IX. There I explain the three big pieces of information you get from it – a) keyword ideas, b) keyword volume, and c) keyword value. So it is no doubt the best keyword tool if you had to pick just one.
Secondly, as I discussed in this webinar, I like to use Google Suggest (the pulldown) and on the left hand side of any search ‘related searches.’ These give me great food for thought about keywords (especially phrases) vs. a blog post, website page or other content. So those are the major keyword tools – all free, all based on Google data.
Beyond that, I think that the other important thing is to use Google Analytics data to see what keywords are pulling traffic into your website, and then to set up goals and measure not only which keywords generate traffic but which keywords generate goal completions (e.g. registrations or sales). I have often found that low volume keywords can far, far outperform high volume keywords in terms of sales.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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