Does Google disallow the "" match type? in AdWords? Phrase match?
Question: I do have a query of something that has recently happened with an AdWords account I have been tending too. When attempting to optimize the Adgroups utilizing the different match-types, it appears that Google has recently disallowed the match utilizing
Answer: I do not see any indication that they are dropping the PHRASE MATCH keyword type. Here is their help article at http://bit.ly/QPIoR1.
So it sounds like you are doing something wrong. Remember the basic match types, and how to enter them in AdWords –
dog boarding (no quotes) = Google think for me
“dog boarding” (quotes” = just this phrase PLUS and other helper words.
+dog +boarding (broad match with modifier) = NO substitutions, both words must appear but OTHER words can appear as well.
[dog boarding] = exact match only.
-cats = negative keywords / stop word. IF they enter cats, Ad does NOT show.
So I think you must be making some mistake somewhere as I have not seen any change on phrase match. Let me know.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media