Question: Our company has recently rebranded and created a new website. If the old website url still leads people to our new website, could this negatively affect our Google ranking? I’ve heard Google doesn’t like duplicated content?
Answer: Yes, duplicate content can be very bad for SEO, especially if you have TWO domains with EXACTLY the same. What you’d want to do is redirect ALL content from your OLD domain to your new one with a 301 redirect or possibly using the CANONICAL meta tag.
But, yes, you definitely need a migration strategy. The old establish domain may have quite a bit of ‘link authority’ and you want to try to retain that.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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