Question: I have heard Google has introduced the ‘knowledge graph,’ as in you search Tom Cruise and you see all sorts of stuff on the right. Does this impact SEO?
Answer: The ‘knowledge graph’ is Google’s latest attempt to rip off content like Wikipedia. Oh, oops, did I just say that? Not rip it off, leverage it. So when you do a search like ‘Tom Cruise,’ or ‘SEO,’ you see big picture stuff on the right, as if Google is an encyclopedia.
So far, it hasn’t done that much. It only occurs on really prominent searches, like Tom Cruise or WordPress or something like that. Some critics say a) Google is ripping off content from other sites, and b) Google is using this just for abandoned real estate anyway.
Theoretically, this is part of Google’s trend towards semantic search. Ever hear of Siri? She terrifies Google – that we’ll stop using Google and start using Siri. Knowledge Graph is a response to Siri, at some level.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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