Question: For websites with a multitude of targets, what’s your advice on creating a succinct homepage title tag that encompasses all your audiences?
Answer: You’ve hit the nail on the head. It’s hard. You ONLY get 80 characters for the MOST POWERFUL tag on your website. So do some serious soul searching here. I do recommend PRIORITIZE –
So the matrix is put keywords that MATTER TO YOU a lot in your home page title tag but keep an eye to competition. If you can win with lesser resources, then that opens up your home page TITLE tag for other keywords. The mental trick is to realize SEO is like a competition, like a war, and you deploy your resources in a strategic way to succeed.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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