Question: For websites with a multitude of targets, what’s your advice on creating a succinct homepage title tag that encompasses all your audiences?
Answer: You’ve hit the nail on the head. It’s hard. You ONLY get 80 characters for the MOST POWERFUL tag on your website. So do some serious soul searching here. I do recommend PRIORITIZE –
So the matrix is put keywords that MATTER TO YOU a lot in your home page title tag but keep an eye to competition. If you can win with lesser resources, then that opens up your home page TITLE tag for other keywords. The mental trick is to realize SEO is like a competition, like a war, and you deploy your resources in a strategic way to succeed.
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