What do quotation marks " mean in a Google search?
Question: Can you give a little more insight on using “quotations”?
Answer: Quotations in a Google search mean a phrase. THOSE words in that word. So if you type into Google "Personal Injury Attorney Memphis" you are telling it to find those words IN THAT ORDER. Without the quotes, you are telling Google to look for all the words but not necessarily in that order.
Now that said, most (99%) of searchers DO NOT USE even the quotes. So for SEO purposes it isn’t that important. What matters is: A) know your keywords, b) know the synonyms (lawyer / attorney, class – training – course, SEO vs. Search Engine Optimization), and c) know your word order. Then figure out search keyword volume vs. value (value to YOU). And focus on keywords that MATTER TO YOU.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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