Question: Are meta words that are in the heading of the webpage (hidden from webiste visitors) the same as keywords?
Answer: META keywords cause a lot of confusion. There are three ONLY that matter. First, the TITLE tag is a META KEYWORD. It appears ONLY at the top of the page in the browser, and also governs the HEADLINE on Google. It has a HUGE impact (!!!!!) on whether a page shows up on a Google search, so you MUST get your keywords into your TITLE tags. Second, the META DECRIPTION is a meta tag. It influences the description shown on Google, 90% of the time. It does NOT impact WHETHER you show up on a Google search, just HOW.
Finaly, the META KEYWORDS tag is IGNORED by Google and by Bing. So it doesn’t matter what you put in there. No character limit, as it is IGNORED completely. Both have publically indicated this. I use it as a ‘note to self’ about what a page is targeting. It can’t hurt you, but probably does not help you.
Those are the only three META tags that matter for SEO.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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