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Rapid drop in Website traffic – is that the Penguin update?
Question: Our website had fallout or drop in Analytics in February and remained flat since that time, what should I look at for possibly being a cause?
Answer: That could be the fault of the Penguin update. Penguin slammed websites that had lots of low quality inbound links, so if that was your situation, then you may have been affected. if you did not change anything else, AND you have low quality inbound links, look there.
Reversing PENGUIN is not easy.
Now there could be other causes. For example, maybe you changed your website structure, URL’s, etc. Watch out for silly, stupid changes that someone makes to your website without thinking. I have had clients that fouled up their robots.txt file, for example, and clobbered their whole presence on Google – OUCH!
About Jason McDonald, Ph.D
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
