Question: Why is meta keywords thrown out? Didn’t we look at that in Frida’s session.
Answer: Yes, we did look at the META KEYWORDS tag in terms of keyword discovery. Here’s the deal. First, many people STILL use it, and many still stuff it with all their keyword ideas – so for KEYWORD DISCOVERY – identifying your own keywords, go to competitor sites, do a VIEW SOURCE and look for the META KEYWORDS tag – you can get a lot of great ideas that way.
Second, does it MATTER in terms of SEO. Absolutely not. Google and Bing have both publically indicated that they do NOT pay attention to it. So I use the META KEYWORDS as a note to myself – what keywords am I targeting? It can’t hurt you, but it probably does not help you.
So use it (as a note to self). Use it by looking at competitors (to steal their ideas). But realize that Google ignores the META KEYWORD tag.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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