Question: How best to come up with ideas to include in your press release. If, for example, you are a dentist, what do we deem timely to include in a release? I’m not out doing classes, etc.
Answer: That’s a really We touch on this in the class on news. The answer is to think very OUT OF THE BOX about how you might issue news. Examples – NEW technology. Maybe you add dentistry with music or you upgrade from VHS to DVD for your office, or you add WIFI capability. NEW learning – perhaps your dentists go to a training / conference / convention. NEW people – every time you add a new hygenist you create a news release.
A lot of SEO friendly news release is shamelessly writing up every single event that might happen at your dentist office, and then loading those news releases with keywords. It’s also important to blog – as blogs are VERY SEO FRIENDLY.
If you don’t toot your own horn, no one will. So you have to think ‘outside the box’ of every possible PR opportunity.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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