Question: I just noticed it looked like geico mc had two different H2 tags on that page, why would they have not used a H3 Tag?
Question: Actually the have about 30 or more H2 tags on the motorcycle page?
Answer: Best practice: Put the SEO keyword in the TITLE tag. Re-inforce it with ONE and ONLY ONE H1 on the page. Then use a few H2, H3, etc.
But, that said, the H1 / H2 header tag family has been so abused and used incorrectly on websites, that I find Google is pretty lenient. If you just use it AT ALL, you’ll be a leg up on competitors. If you don’t use it, and you are showing up on your Google rank, then it may not be necessary. The H1 / H2 is a tool in your toolbox – you don’t absolutely have to use it.
That, vs. the TITLE tag which you absolutely POSITIVELY MUST use to talk to Google. You can’t succeed without good TITLE tags. You can without a good H1 / H2 structure. So geico is just not doing it PERFECTLY… But they are still winning, so who cares?
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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