Question: Will helper words such as BEST get you in trouble for false advertising since you can not prove you are the best?
Answer: I am not an attorney, so I can’t say. Technically what you write on your own pages isn’t an ad; and I can’t see how it is your responsibility how Google picks it up. I also do know that Internet content is very strongly protected by the first amendment, so I don’t see any significant worries there.
That said, you can use phrases like ‘one of the best’ or ‘top-rated’ or ‘top’ (top is a synonym for best on Google – use the ~ tilde command for ~best and you’ll see that Google recognized top and best as the same).
So ‘Top SEO Classes’ or ‘Best SEO class’ are really the same, or close phrase. You can also write content like how to choose the ‘best doctor for you’ or the ‘best treatment for your condition,’ etc. So there are many ways to weave the word ‘best’ into your blog posts, and content, without getting into any trouble. That’s part of the writing art of SEO. Have fun, and be your best!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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