Question: I’m a consultant. I work in a gazillion neighborhoods and don’t want to be eliminated because I live in one neighborhood, though I work in many. Is it critical for me as consultant (with no client office or storefront) list my home address?
Answer: To show up on Google Places you MUST use a physical address. It does NOT need to be public; it can be hidden, and you can set your service area. That said, IF the searcher is in town x (e.g. Union City, CA) and you are in the same town (Union City, CA), that is a HUGE plus to showing up on the search. If you are just one town over (e.g. they are in Union City, CA, and you are next door here in Fremont, CA), that is a HUGE negative.
Google Places HEAVILY favors businesses in the big cities (San Francisco, Los Angeles) vs. the suburbs and in the big cities heavily favors businesses in the downtown business districts. It’s not fair, but that’s how it is….
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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