Question: When you right clicked on Walkup to view source, are those keywords and description only in the html or are those things in the text of the web site copy?
Answer: Interesting question. There are ONLY two meta tags that really matter. The TITLE tag – which appears at the TIPPY TOP OF THE BROWSER and the META DESCRIPTION, which often becomes the description on Google.
Another ‘invisible’ tag is the ALT attribute for images. That is also not generally visible to the humans browsing your site. Other hidden tags such as form pull downs or titles are not very important for SEO. The ALT attribute for images IS pretty important.
Beyond that every other major tag such as the H1 / A HREF tag is definitely visible on the page. Generally, it is the visible text, as structured through HTML tags that matters.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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