Question: Why in Google Analytics isn’t every keyword shown or provided?
Answer: In 2011, Google made the nasty announcement that if a searcher is SIGNED IN to his Google account and then goes to an UNSECURED website (http vs. https), which most websites are, then they will NOT share the keyword data. This is why everyone now sees massive amounts of ‘not provided’ in Google Analytics.
It’s a bunch of nonsense and a great example of Google abusing its monopoly power in search. Interestingly, they DO share this data in AdWords with their AdWords advertisers. It’s just a sad example of how Google has a monopoly on search, a near monopoly on Google Analytics, and a stranglehold over this marketplace. In this sense they are EVIL.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media