Question: Regarding the use of GKT for SEO- the keywords I want to create a site with have low competition. Using the “exact” search function, my keyword combination gets about 2,900 global searches monthly, at about $1.70 PPC. I’m a novice, so what I gather from this data is that there are about 3,000 inquiries/month into my area and that there must not be a very competitive market if CPC is so low. Am I interpreting this correctly?
How do I determine if these numbers are high enough to indicate significant interest in the niche? I know there are many factors, but I am just learning to wade through this murky water.
Answer: The Google keyword tool breaks down at low volumes, so I am always skeptical when we get to these nuances. Google, unfortunately, has mountains of data but doesn’t share it very well with the world. So we see through a glass darkly here.
My process is… 1) Use the tool to find likely high volume keywords, and pay specific attention to common HELPER terms and the relative standing of them. Not so much the actual values reported but the standings (which are MORE used), 2) be sure to enable Google ANALYTICS on my site, 3) Optimize and get to the top / check my Google rank via Rank Checker, and 4) circle back to Google Analytics to see what actually happened.
Think of SEO more as a process than a one-time thing; the keyword tool is really an imperfect starting point. I think you have the basic idea – it’s a learn by doing sport, so come on in – the water’s fine!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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