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For SEO link building isn’t it unfair to focus just on getting links?
Question: How is getting links and not giving fair or sustainable?
Answer: Yes, it is not fair. It is a perverse outcome of how Google built the link system. So the people who “get it” try to get lots of inbound links and are not really motivated to give outbound links.
Now there are turns of the screw, however. Some people – myself included – think that Google looks at sites that have ZERO outbound links as over-optimized. So I think you want to have some outbound links on your site, so as to appear “natural” and a “good citizen” – not too many, and definitely in your keyword community. Be judicious with your outbound links.
But, yes you are right and perceptive: Google’s link schemes has had some negative impacts on how website are built.
About Jason McDonald, Ph.D
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
