Question: Do you need to list zipcodes as keywords versus city names as keywords? Do you need to list all zips in your area that you want to market to? Or is it redundant if you add a city kw with the same zipcode?
Answer: It always, always, always depends on the customers. Do THEY search by Zipcodes? Or by cities? Or both? That’s where keyword research comes in. If they search by Zipcodes, then you definitely want to optimize for them.
2nd, you want to write NATURAL syntax. Not just a huge comma comma comma list of zipcodes, but sentences that contain the NATURAL ways people might search such as ‘flowers for 74135’ or ‘flower delivery to 74135’ – that sort of thing. Google penalizes sites that just throw keywords on the page with comma comma comma and rewards sites that use natural but keyword heavy syntax for their SEO strategy.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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