Question: What is the procedure for actually linking to one of my competitors inbound links?
Question: What about outbound links to authority sites?
Question: What are the most important methods of getting backlinks: forum commenting, blog posting, social booking, etc.
Answer: OK, as we explained in class, you REVERSE ENGINEER a competitor with a tool like OPEN SITE EXPLORER to see who links to them. Then identify possible targets that link to your competitor who might also link to you; also think of categories (e.g. blogs, catalogs, directores) that might link to you. You are looking at what your competitor is doing to GAIN IDEAS.
OUTBOUND links, generally speaking, do NOT help you. It is the INBOUND links that you want; not you linking to them, them linking to you. So don’t stress much over outbound links; keep them to a minimum. But the game is 99% inbound links to your site.
Do forum comments, blog posts, etc., help links. As we explained in class, most of these have the rel=”nofollow” attribute which means that they do NOT pass link juice. So they don’t help in terms of SEO.
You want links from high PageRank sites, that do NOT use the nofollow attribute. Most of your blog comments, etc., do not qualify.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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