Question: Can you explain more of what the display network is and how to edit you settings?
Question: For broad match, is there more ways then turning the option off to target better?
Answer: The display network is blogs, portals, parked domains, error pages – pretty much everything and anything on the Web that runs through Google’s affiliate system, AdSense. The trouble arises in that on AdWords the DEFAULT SETTING when you set up a campaign is ON. It even says ‘recommended for new advertisers,’ which is bunk.
So I recommend, as does nearly everyone else who teaches and does AdWords, that you instead set up campaigns that run EXCLUSIVELY on Google Search partners (e.g. AOL), and then parallel campaigns if you like on the DISPLAY network. The latter is driven more by “browsing” and keyword matching is loose at best.
I think that the way that Google sets up the display networks is probably one of the very worse examples of Google putting its own interest ahead of its advertisers, sadly.
As for broad match, that is when you enter keywords without quotes (“) or bracket  or + plus signs in front of them. That means “Google think for me,” and it will often match on way too broad of keywords. So I generally recommend at least the + plus sign in front of ALL keywords on Google to prevent poor match types.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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