Question: We have a product named Estes Level2 Logistics, and we are currently working on the site. Will presenting the “2” as superscript in copy hurt ability to search? In other words, does the superscript get ignored AND if someone searches Level2, would it pick up on it? Any thoughts you could provide would be great.
Answer: The superscript in HTML might indeed confuse Google, search engines. So I would probably avoid using it in the TITLE tag and at least some occurrences in the text. Not all of them, but I wouldn’t exclusively use it. I think some variety is important to success.
Put it another way – search around on Google – do you see lots of strange characters, superscripts, etc.? I don’t – so that makes me think that they are negative. Plus the way that they are written in HTML is awkward vs. normal English syntax, so my guess is that they hurt to some extent.
In SEO, you want to be conservative: Gravitate to how most people do it, how most people type, write, put in search terms. Being outside the box, clever, is bad idea as it is not the ‘common’ way people search.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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