Question: What is the difference between the ads at top of page and right column of page?
Answer: Google displays ads on the top and on the right. If there are just a few ads, it may show ONLY on the right. There is no difference, in the sense that it is merely the algorithm looking at the a) bids, b) keywords inputted by the searcher vs. those inputted by the advertiser, and c) the quality score (QS) of the ad.
That said, many people prefer positions #1 (top position), #3 (right above the first organic result, where people look), and #4 at the top of the far right. I generally aim for positions #3 or #4 as I think those have the highest ROI in terms of AdWords spending.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media