Question: As the owner and administrator of the site not the designer am I able to do the SEO?
Answer: It depends. First, I recommend taking my SEO classes just to educate yourself so you don’t get ripped off. Unfortunately there are many SEO con artists out there as well as many good ones; knowledge is power, so even if you do not actually do the SEO, learning how the game is played makes you a better manager.
Second, I do believe that the business owner needs to be involved. You don’t have to ‘do it yourself’ but SEO is a part of marketing, and usually only people ‘inside’ the business can explain what your product or service is, who your customers are, etc. SEO is not a purely technical pursuit; you need to be able to position it as PART OF your MARKETING not separate.
Finally, you need to have control of the website to do SEO. For instance, after you identify the keywords you need to place them strategically in the page tags of the various web pages. So there you either have to do it yourself, or give directions to the webmaster.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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