Question: Your training enabled me to improve my E-commerce success. While I continue to struggle with reaching my Google SERP and AdWords goals, I’ve exceeded my expectations with AdCenter and Bing/Yahoo SERP.
Because I value your expertise and advice, please consider answering this question:
If you believe there is significant SEO value in adding Alt tags to product images appearing on an E-commerce site (I.e. www.BetterSunshine.com ) and it has been proven that the most productive/profitable keywords for PPC are some variation of the manufacturer’s name, which one of the following 8-9 options, would you choose?
1. a single generic Alt tag that is shared by all the products (I.e. Nature’s Sunshine Products), or
2. the product name, or
3. the product description, or
4. the product name + description,
5. the SKU, or
6. a combination of SKU + product name + description
7. the product name + manufacturer name (“Tei Fu Oil from Nature’s Sunshine”)
8. the product name + my company name (“Tei Fu Oil from BetterSunshine”)
9. other (your suggestion)
Answer: Gosh. Lots of details here. First and foremost, definitely NOT the same ALT attribute for ALL products / product groups. Variety is the spice of life, and also in terms of SEO. So make each product / e-commerce listing UNIQUE, or as UNIQUE as possible. Then don’t clutter it. If you think people don’t really search by SKU, don’t use them. If they do, do.
I do know that people often search for very specific SKU’s, part numbers, that sort of thing, and those are rich opportunities – as they are EASY to win in terms of SEO.
Also be sure to get your products on Google’s Merchant Center (just Google that), it’s via an XML feed, and GET PRODUCT REVIEWS. Those will help you show up for FREE on Google Merchant center.
So, beyond having one-size-fits-all, really ALL of the above are great ideas. Prioritize based on what you think customers search for in priority limit. Obey the character limits especially on TITLE tags (less than 80 characters), and you’ll be fine.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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