Question: I am a wedding photographer and my website is image heavy. How do I insure my image title tags are being seen by Google? Also, I have the option to enter a title and keywords into each of my images- title is most imp. correct? How many keywords should I put into each my image? Can I have a few repeating title tags in my images or try and have all 88 images have unique names?
Answer: Image heavy sites like wedding photographers are challenging for SEO. First, remember that you are designing for TWO audiences. One: Google, which prefers text heavy sites, and TWO: Humans, who prefer images. They are DIFFERENT and require DIFFERENT designs. As I explained in SEO class today, the workaround is to a) put the images / FLASH at the top for humans and text at the bottom for Google, or b) have just some pages that are SEO friendly on the site (to pull in traffic) and other pages that are not, for humans. Not every page has to be SEO optimized. The home page is special, as we will discuss in website structure.
As for images, be sure to define the ALT TXT attribute to be keyword heavy. Other attributes seem to have little if any importance. It is also a good idea to NAME your images after your keywords such as cathy-in-wedding-dress.jpg vs. just cathy.jpg. It is better to have many, unique images rather than them all being the same or very similar. Google clearly looks for themes in content but not just cookie-cutter repetitions.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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