Question: Does EM mean emphasis or em-dash?
Answer: The <em> tag is an older tag that essentially italicizes a word. Putting italics or bold around keyowrds on a page is a mild signal to Google that those keywords are important. Remember, however, that page tags vs. SEO keywords is a hierarchical system. Some tags are MUCH MORE more powerful / important than others, beginning with the page TITLE tag. Then, the A HREF, H1 tags are relevant, followed probably by the ALT attribute for images. The EM, I, STRONG, and B tags are way towards the bottom of the deck.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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