Question: Would you want to use all of those variations or just choose which is better?
Answer: For keywords it’s a question of prioritization. First, identify HIGH VOLUME keywords (lots of searches). Second, look for the cross reference to HIGH VALUE, especially high value to you – searches that are clearly your customers. I try to think of it, as such-and-such keyword input in Google indicates HEY, this is a CLIENT I want to TALK TO. If so, then it’s an SEO search I want to dominate.
Now, you have your keywords. Then, look for synonyms (lawyer vs. attorney, class vs. training vs. course). Make sure you know which synonyms are higher volume, higher value. Then, look to word order for phrases. You want to get as close as possible. Finally, the plural vs. singular matters.
As you build out your pages, you can cluster keywords – one keyword ‘family’ per landing page. Geico.com does this – look at how they have pages on each product division. So closely related keywords go together on a page as a ‘family.’ This is the ART part of SEO, as much as the science of it. Good, keyword-heavy pages.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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