Question: Quick question: Do file names make a difference with SEO? For instance, if I have a page named ‘WorkingCapital.html’, is it better to leave a space and call it ‘Working Capital.html’ or does it matter? Does Google look at file names?
Answer: First of all, do NOT have spaces in your files names. Unix file systems will do crazy thigns like put %20 in there to cover up the spaces, and then the browsers can choke as well as Google on this as an error. So spaces are a big NO NO in terms of naming files even if they work. Use dashes between words – that’s your best practice. You can also use under_scores.
Google DOES look at file names. So you do want to have keywords in your file names. That is a help, as well as the directory structure. So try to name things on your website after your file names.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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