Question: What is your opinion on blogger.com?
Question: Does the latest news have to be about your company or can it be just about a topic in your industry?
Answer: Blogger.com is owned by Google and is a competitor to WordPress. WordPress has a more developed, more independent ecosystem of users, so I prefer WordPress. In any case, you want your blog hosted on your own site rather than on their’s. But, if you are starting a new company, you can leverage their platform and have your own domain. That’s a good solutions as well.
In terms of formal news releases (your second question), they generally need to be about your company – new products, something you are doing, etc. You would use your blog more for commentary on industry events. Think of the blog as more informal, more the opinion page and the news section as more formal.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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