Question: So if I wanted sustainability to be my title tag, it would automatically know that, or would I have to tell WP?
Answer: You have to write the content into WordPress for it to be SEO friendly. Out of the box WordPress has some issues, so I recommend the All-in-one SEO platform for WordPress (Google it, or inside of WordPress you can use find it as a plug in). Once installed, this nifty plug in will help you with the TITLE and META DESCRIPTION for each and every page, at the bottom of the pages as you create them inside of WordPress.
In WordPress, the H1 / H2 tag is more difficult. It is often not turned “on” – so check with a WordPress guru (I know a few if you need some help), and you may have to pay them to configure WordPress correctly in terms of H1 / H2 tags. Then, start using them.
So, first – identify your target keywords based on volume and value. Second, write keyword heavy content in WordPress and place them in the right tag places. Third, output to HTML and then VIEW SOURCE to verify that what comes out the other end is actually SEO-friendly tag structure.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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