Question: Keyword Density: When you mention 7-10% is appropriate, do you mean including tags, etc.? Or text on page (human visible)?
Answer: It’s a rough estimate, and I would say base it on VISIBLE text. Google is going to ignore a lot of the HTML code, forms, pull downs, etc. A good base number is 7-10% visible text to humans.
More importantly, is to WEAVE those keywords strategically into your tags – beginning with the TITLE tag and to write in NATURAL SYNTAX, keyword heavy prose. Use geico.com as an example of SEO-friendly, keyword-heavy text.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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