Question: So he is suggesting to have the news releases on the home page?
Answer: Yes, news releases should be linked FROM the home page. A good site (such as http://www.qnx.com has at least 2-3 fresh, new news releases on it. This signals Google that the home page is FRESH and up-do-date and tells Google the LAST date that the site was updated. The freshness impcats your SEO, and helps not just the home page, and not just the news release but the TOTAL website.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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