Question: 1. Subdomains…prefer to use a big directory instead of subdomain. I’m not sure what you mean by that. Also, can you give some samples of subdomains?
2. CGO, Session IDs, Dynamic…..these were not explained in the presentation. What are they?
3. Geek centric structure “?” or “&” – what do you mean by temporary webpage? What do you mean by dynamic URLs?
4. Duplicate content – what do you mean by using a “canonical metal tag to flag” and what are you flagging?
Answer: Subdomains are like news.yahoo.com rather than www.yahoo.com. Here’s the deal with subdomains – to Google news.yahoo.com is a COMPLETELY separate website from www.yahoo.com. This has implications in terms of link juice, PageRank, etc., so most SEO people feel that you should not use subdomains in most circumstances – especially, blogs. www.jm-seo.net/blog is a better choice than blog.jm-seo.net, for instance.
Session ID’s, any sort of ‘dynamic’ ‘on the fly’ generation of pages, is BAD for SEO. Google looks for Session ID’s and markers like ? Or % in the URL strings, and that indicates it is a TEMPORARY page. So why bother to index TEMPORARY content? What happens is database-built websites often run off of CGI / dynamic pages. That kills them in terms of SEO. You want STABLE, STATIC keyword-heavy URLs. If your site is based on a dynamic database engine, have your web person engineer what are called PSEUDO static URL’s, so that there is STABLE content for Google to index.
Duplicate content means content that is word-for-word the same. Google does not like this. It is not as huge an issue, I believe, however, as people make it out to be. The take-away here is try NOT to have duplicate content on your website, and if for some reason you need to have EXACT copies of pages, use the CANONICAL meta tag to indicate where the ORIGINAL URL is. It is rare for small websites to have problems with this, however.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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