Question: Can Jason repeat the mechanism by which he eliminated Boston from his AdWords PPC program? That was cool, but went too fast for me. (I guess I can try to catch it on the recorded version.)
Question: We can look at rank for a specific website TODAY; Is there a way to look at historic rank? (Without having done the search previously, and recording it in the spreadsheet.)
Answer: Negative keywords are VERY important in AdWords. You add them on the KEYWORDS tab, at the VERY VERY BOTTOM. What do they do? If the negative keyword is entered (for instance: ‘BOSTON’ vs. ‘SEO TRAINING’), then your ad does NOT show. Think of them as STOP words. There are two basic kinds: A) words for which you are ALREADY showing up on ORGANIC, I.e., PAGE 1, and b) words that indicate a searcher has no money, no interest. FREE is a common NEGATIVE word, since it indicates that they are unlikely to spend money.
As for your second question, no there is no way to go back in time to measure one’s rank on Google (SERP rank). That why on any project I always keep a historical record of where we were on day 1, and then progressively as we work on the SEO, as people forget how far we’ve come!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media