Question: Is there another way of learning how to use Google AdWords without taking Google’s classes?
Question: Can you explain how AdWords CPC bidding process work?
Answer: We have a free webinar on AdWords gottchas that covers many of the most egregious problems in AdWords. (http://www.jm-seo.net/free/AdWords-tips.html). Of course we also teach a full two-session course on AdWords as well. There are many issues in AdWords, that can cost you dearly.
As for AdWords bidding process, there is a good video by Hal Varian on it – http://www.youtube.com/watch?v=jRx7AMb6rZ0. Basically bids are a function of a) keyword matching, b) bid per click, and c) quality score, with quality score being a function of how well your ad / landing page ‘matches’ the keyword. Longer term, quality score in AdWords is a function of CTR (click through rate).
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media