Question: On a finer point, should the section be called “News”, “Latest News”, “media center” — or does it matter? Is there a magic phrase that’s best practice?
Question: So the number means the number of times that individual searchers had a page on your site show up in their Google search? Does it still count if showed up on page 10 or 100 of their search?
Question: Is it best practice to have a separate interior web page called News? Should the word “News” definitely appear on the home page?
Answer: I vote for ‘news’ because Google calls its own section ‘news.’ That’s better than press. So ‘news releases’ would be the industry standard.
As for your number question, I am not sure what number you are referring to. It might be INDEXED pages = how many pages Google has in the index; or it might be TOTAL NUMBER OF PAGES for a given search = how many pages in the Google database contain that search term.
Your best practice for news is to have a) 1-3 new, fresh news release headlines and one click link from the home page, 2) a news gateway page, 3) all news releases with their own independent pages.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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