Question: We are talking Google right now. Do we have to do all this work separately for yahoo and bing?
Question: I live in a small ski town(sun valley), in the middle of Idaho. Any ideas how to convince local small businesses that local internet marketing is important? Most people already know where everything is and what its reputation is .what do you think the best strategy is?
Answer: First of all, there are really only TWO search engines that matter: Google and BING. Yahoo discontinued their search engine, and outsourced that job to BING. ASK.com is Google, AOL is Google, etc. So it’s Google vs. Bing. Bing is a distant, distant, No. 2, hardly worth worrying about. It’s really a Google Monopoly.
That said, what works for Google will work for BING. 90% of the time if you are doing well on Google, Bing will follow. So I do not worry very much about BING. Usually 90% of your inbound search traffic will come from Google. It’s very monopolistic.
What have I learned in two and a half years working outside the tech community. First, you can’t FORCE people to understand how important SEO is. They have to somehow realize that their NEW customers are using Google to find them and find things, and that it is very competitive. If they reach the same customers over and over again, then their business will not grow, and might even shrink. Many of them will actually use Google to find businesses, and then turn around and not invest in their own websites. People are irrational. But a few GET IT, and so try to find and work with the people who GET IT. The others will come around when they are ready.
Second, Google / SEO is very analytical, very measurable. If you do a small test project for someone (just work on their TITLE tags) and measure their Google rank, their Analytics, inbound search… then often they will GET IT and see how this is connecting them with customers. Have them pay attention to what is where, and how people are finding them – that’s very important. People outside the local ski town may be heavy users of Google – so that’s another example. But, ultimately, they have to want to understand or have to realize that very few people use the paper yellow pages anymore, or use the local newspaper to find products or services. It’s a Google / Facebook world that we live in with a little Groupon thrown in, for most businesses.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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