Question: You mentioned that it’s advantageous to have location-specific information included in landing web page addresses. I’m wondering how his can be done when as you know browsers default to either the index or default pages. Are you suggesting that we use multiple pages with addresses that include various locations, each of which redirects to the original landing (index, etc) page? Or is there a better way (I know that redirects tend to slow page loads down)?
Answer: I am not sure what you are asking here. In terms of geolocation information, there are some very common sense, very basic things you should do. First and foremost, put the CITY names in your TITLE tags. Google looks at the TITLE tag as a signal to your keywords and CITY names are clearly keywords. Second, be sure to have your PHYSICAL ADDRESS on your home page and even on EVERY page of the website. Third, be sure to CLAIM your Google Places listings and cross-link places to your Website, etc. Google looks at these signals of interlinks as important. Fourth, GET reviews and hopefully get reviews that are in your local area.
Again, I am not clear what you mean by redirects in this context; if you like, re-email me or give me a call. But in terms of helping your SEO with geolocation information, the basics will usually suffice.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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